[{"data":1,"prerenderedAt":161},["ShallowReactive",2],{"merchants-page":3},{"id":4,"title":5,"body":6,"description":145,"extension":153,"meta":154,"navigation":156,"path":157,"seo":158,"stem":159,"__hash__":160},"content\u002Fmerchants.md","Merchants",{"type":7,"value":8,"toc":144},"minimark",[9,14,18,21,25,28,38,41,76,79,83,86,118,121,125,128,131,134,138,141],[10,11,13],"h2",{"id":12},"selling-on-the-internet","Selling on the internet",[15,16,17],"p",{},"You have probably used eBay or another online marketplace to sell a product. You may even run your own shop. These platforms make it easy to reach buyers, but they also place your business inside someone else's system. The platform controls discovery, fees, account access, customer relationships, and the rules that determine what you can sell.",[15,19,20],{},"That convenience is valuable, but it should not be the only way to trade online. A healthy market gives merchants more than a storefront: it gives them ownership of their identity, listings, reputation, and relationships.",[10,22,24],{"id":23},"selling-over-nostr","Selling over Nostr",[15,26,27],{},"Nostr changes the starting point. Instead of creating a new account for every marketplace, a merchant can use one cryptographic identity across many applications. A signed listing can be published to multiple relays, discovered by different clients, and presented through different storefronts without requiring one company to own the underlying record.",[15,29,30,37],{},[31,32,36],"a",{"href":33,"rel":34},"https:\u002F\u002Fgithub.com\u002Fnostr-protocol\u002Fnips\u002Fblob\u002Fmaster\u002F99.md",[35],"nofollow","NIP-99"," provides a flexible format for publishing products, services, rentals, work opportunities, and other offers. The same listing can travel between compatible applications while remaining attributable to the merchant who signed it.",[15,39,40],{},"For merchants, this creates practical advantages:",[42,43,44,52,58,64,70],"ul",{},[45,46,47,51],"li",{},[48,49,50],"strong",{},"Portable listings."," Publish an offer once and make it available to more than one compatible marketplace or client.",[45,53,54,57],{},[48,55,56],{},"A durable identity."," Build recognition around a key you control instead of an account that exists only inside one platform.",[45,59,60,63],{},[48,61,62],{},"Direct relationships."," Buyers and sellers can communicate without surrendering the entire relationship to an intermediary.",[45,65,66,69],{},[48,67,68],{},"More routes to market."," A specialist storefront, local marketplace, social client, or independent website can all surface the same open offer.",[45,71,72,75],{},[48,73,74],{},"Freedom to compete."," Services can still charge for discovery, moderation, escrow, support, or fulfillment, but merchants can choose which services provide enough value to earn that fee.",[15,77,78],{},"Open does not mean unmoderated or without responsibility. Relays and applications can set their own policies, buyers still need trustworthy signals, and merchants still need good service. The difference is that no single interface has to be the whole market.",[10,80,82],{"id":81},"payments-that-fit-the-trade","Payments that fit the trade",[15,84,85],{},"Open marketplaces need more than one payment model. Bitcoin, Monero, and stablecoins provide complementary ways to settle transactions across borders and at different price points.",[42,87,88,94,100,106,112],{},[45,89,90,93],{},[48,91,92],{},"Bitcoin on-chain"," is useful when final settlement and long-term verifiability matter more than immediate confirmation.",[45,95,96,99],{},[48,97,98],{},"Lightning"," supports fast, low-value Bitcoin payments suitable for everyday purchases and digital services.",[45,101,102,105],{},[48,103,104],{},"Monero"," offers a privacy-focused option for merchants and buyers who do not want their commercial activity exposed on a transparent ledger.",[45,107,108,111],{},[48,109,110],{},"Stablecoins"," can provide familiar units of account and lower short-term price volatility where merchants and customers choose to use them.",[45,113,114,117],{},[48,115,116],{},"Escrow"," can protect higher-risk transactions by releasing funds when both sides meet the agreed conditions.",[15,119,120],{},"No payment method is right for every merchant, jurisdiction, or transaction. Open Markets is designed around choice: applications can support the settlement methods their users need without making one payment provider the gatekeeper for every sale.",[10,122,124],{"id":123},"nsites-your-website-on-open-infrastructure","Nsites: your website on open infrastructure",[15,126,127],{},"Nsites brings the same idea of merchant control to websites. A merchant can publish a static website through Nostr-oriented tools instead of tying the site to one traditional hosting account. The website can act as a catalog, storefront, product guide, or home for the merchant's identity and contact information.",[15,129,130],{},"Because the site is made from portable static files and open references, compatible infrastructure can retrieve and serve it without one host being the permanent source of truth. Community-provided infrastructure can make basic publishing and hosting effectively free, while merchants remain free to use paid storage, custom domains, or specialist services when they need stronger guarantees.",[15,132,133],{},"An Nsite is not a complete marketplace by itself. Ordering, payments, shipping, disputes, and customer support still need workflows. Combined with open listings and transaction protocols, however, it gives a merchant an independent front door that can connect to a wider market.",[10,135,137],{"id":136},"start-with-one-open-channel","Start with one open channel",[15,139,140],{},"Selling over Nostr does not require abandoning an existing shop. Start by publishing a small set of products or services, link them from an Nsite or compatible marketplace, and offer the payment methods you can support confidently. Learn how buyers discover the offers and where they need more trust, context, or assistance.",[15,142,143],{},"The goal of the Open Markets Initiative is not to replace one dominant marketplace with another. It is to create shared foundations on which many marketplaces, merchants, payment systems, and service providers can compete while remaining interoperable. Your shop stays yours, and the market around it can remain open.",{"title":145,"searchDepth":146,"depth":146,"links":147},"",2,[148,149,150,151,152],{"id":12,"depth":146,"text":13},{"id":23,"depth":146,"text":24},{"id":81,"depth":146,"text":82},{"id":123,"depth":146,"text":124},{"id":136,"depth":146,"text":137},"md",{"eyebrow":155},"Open commerce",true,"\u002Fmerchants",{"title":5,"description":145},"merchants","HxNacD0xPNA6cK2VIe6rU_Q7-SYINbkjDPeJuQv4lgY",1786153867754]